The Mu La gelateria fai da te franchise focuses on common interests and responsibilities of all partners involved.  Our meticulous attention to quality has led us to become industry leaders, with a format that enhances corporate image, while creating an engaging purchase experience.


The Mu La gelateria fai da te format allows you to quickly break even and enjoy quick return on invested capital based on the selected location. Management efficiency also ensures ample margins.

Turnkey set ups

We follow our affiliates in all Mu set up steps. Entering the Mu network actually means relying on a highly experienced and competent team in the field.

The "turnkey" set up service includes store design, furniture production, facility engineering, construction work, the preparation of the workshop, paperwork management, communication and anything else required to open the point of sale.


In the Mu la gelateria fai da te group, training and sharing values are a fundamental part of our success. To make good ice cream and to manage an Mu ice cream shop it is essential that all players know and apply the same procedures, shared values and responsibilities and convey their enthusiasm to the customers.
The training plans are designed to ensure efficient management of the store, with codified operating procedures, from the creation of ice cream store management to an ongoing improvement of communication with our customers.

Who are we looking for

Our affiliates are the main contributors to our success. For this reason, we rely on competent and responsible people for the management of retail outlets.
Previous experience in the field isn't required; we provide training for our franchisees and direct managers of the point of sale.
We are looking for enthusiastic, motivated and dynamic people. It is essential to have a positive approach towards customers and a collaborative attitude with colleagues.


The brand Mu La gelateria fai da te is quickly becoming a reference point for DIY ice cream stores, a symbol of the success of made in Italy.
The social media presence allows for interacting with loyal customers and for reaching new customers interested in knowing a modern and dynamic business, aiming to grasp the latest innovations in the industry.